Tate Liverpool Viral Marketing

Tate Liverpool commissioned Glow to create an innovative viral marketing campaign to help engage audiences and promote the upcoming Glenn Brown exhibition.



The exhibition opened Feb 20th.

Glenn Brown is a remarkable painter, who likes to play around with existing images to create something new. The Glenn Brown viral game is a perfect addition to our usual marketing mix and has good synergy with the exhibition.

Jennifer Cawkwell, Tate Liverpool

We’re delighted to have the opportunity to get involved on this project - Tate is a world class brand. Glenn Brown's work really lends itself to a viral campaign too, so we can’t wait to launch this one.

Phil Blything - Glow