
Search engine optimisation (SEO)
Remember the world before "Google" was a verb? That's history and if the people you need to reach are likely to search for you, your website needs to be optimised for search engines.
Case Study
Surf Snowdonia
Surf Snowdonia Adventure Parc is a world-first inland surf lagoon. An awesome 300-metre surf lagoon , Crash & Splash lagoon, glamping accommodation and restaurant are amongst the attractions.

Natural Search Engine Optimisation (SEO)
Search Engine Optimisation really doesn't need to be difficult but it can be time consuming, laborious and fiddly. That's why many successful companies outsource SEO to experts.
We provide a service tailored for the individual need of each client. Usually, projects are a mix of common elements:
As we improve your search engine visibility, the value of your website and communications is magnified. You can use this to reduce your marketing budget or even redirect the new surplus to the most effective channels.
Strategy
Search Engine Strategy Development
Keywords
Research, Identification, Prioritisation
Off Page
Off Page Optimisation / SEO
On Page
On Page Optimisation / SEO
Reporting
Continuous Improvement Review & Regular reporting
Paid Search / Pay Per Click
Sometimes, its easier or quicker to "buy" traffic and placement in search engines. Paid Search or Pay Per Click is the usual way. Products like Googles highly successful Adwords give you an easy way to bid for clicks on your chosen keyword and can start as low as 10p per click.
Pay per click is easy to use (you can have a go here) but tricky to get right. Google make billions (currently about £24bn per year, mostly from Adwords) whether their advertisers get Return On Investment or not. Our job is to make sure they do.
We help our clients get the most from Pay Per Click Campaigns and Paid Search by designing efficient and effective PPC campaigns and managing them to eliminate wasted budget:

Campaign Design
We'll help get the campaign architecture right first time
Campaign Management
Keeping the campaign running smoothly
Bid Management
Get the most from your budget by bidding well
Continuous Improvement
Get more from your campaign each week
Keywords
Prioritising the important keywords
Conversion
We'll help you measure exact ROI
Reporting
Clear, regular and reliable feedback
Pay Per Click is definitely not for everybody, but used well can deliver extraordinary results. Contact Phil Blything to find out more.