Search engine optimisation (SEO)

Remember the world before "Google" was a verb? That's history and if the people you need to reach are likely to search for you, your website needs to be optimised for search engines.

Natural Search Engine Optimisation (SEO)

Search Engine Optimisation really doesn't need to be difficult but it can be time consuming, laborious and fiddly. That's why many successful companies outsource SEO to experts.

We provide a service tailored for the individual need of each client. Usually, projects are a mix of common elements:

As we improve your search engine visibility, the value of your website and communications is magnified. You can use this to reduce your marketing budget or even redirect the new surplus to the most effective channels.

Strategy

Search Engine Strategy Development

Keywords

Research, Identification, Prioritisation

Off Page

Off Page Optimisation / SEO

On Page

On Page Optimisation / SEO

Reporting

Continuous Improvement Review & Regular reporting

Paid Search / Pay Per Click

Sometimes, its easier or quicker to "buy" traffic and placement in search engines. Paid Search or Pay Per Click is the usual way. Products like Googles highly successful Adwords give you an easy way to bid for clicks on your chosen keyword and can start as low as 10p per click.

Pay per click is easy to use (you can have a go here) but tricky to get right. Google make billions (currently about £24bn per year, mostly from Adwords) whether their advertisers get Return On Investment or not. Our job is to make sure they do.

We help our clients get the most from Pay Per Click Campaigns and Paid Search by designing efficient and effective PPC campaigns and managing them to eliminate wasted budget:

Campaign Design

We'll help get the campaign architecture right first time

Campaign Management

Keeping the campaign running smoothly

Bid Management

Get the most from your budget by bidding well

Continuous Improvement

Get more from your campaign each week

Keywords

Prioritising the important keywords

Conversion

We'll help you measure exact ROI

Reporting

Clear, regular and reliable feedback

Pay Per Click is definitely not for everybody, but used well can deliver extraordinary results. Contact Phil Blything to find out more.

Big win for Glow at the Big Chip Digital Awards

Glow New Media has been recognised in the Big Chip Awards 2015, winning in the Best Application of Mobile category for the Merseyrail official passenger app. The app was also shortlisted this year for the Best User Experience award.