Top Liverpool Digital Agency, Glow New Media has been shortlisted in the prestigious 15th annual Big Chip awards, for Best User Experience on Liverpool Sound City. This years Big Chip Awards saw over 300 entries, the stiffest competition to date.

This is Glow’s second inclusion in the Big Chip list, previously having been shortlisted for best e-business project with ebeepbeep and gathered other accolades such as Web User Magazine’s Best Website Award.

Liverpool Sound City is the largest international music, digital and film festival and conference in the UK, welcoming over 360 artists, in over 25 venues in Liverpool's city centre, with over 40,000 music fans and over 3000 industry professionals.

Glow created the website and mobile app which work together to help users make sense of the packed itinerary and get the most for their time and money.

“It was particularly important to understand that the user experience was very different. before, during and after event.” Said Thom Shannon, Technical Director of Glow.

“Before the festival, users tend to be on desktops, deciding whether to go, who to see, figuring out timing conflicts, buying tickets. That tends to be done at a leisurely pace, on big screens. During event though, its frenetic! 300 bands to see, users are hitting our app and mobile sites constantly, for very short sessions. Who’s on next? Where’s the venue? Time is critical. Afterwards, they’re basking in the afterglow, sharing experiences, reliving, relistening.”

Becky Ayres, COO at Sound City Said "It’s been great working with Glow on the Liverpool Sound City website and app and we have had excellent feedback from our customers yet again. The Sound City customers are very diverse - from artists, to sponsors, to music industry professionals to music fans and all of them have found it a great enhancement to their experience before, during and after the festival and conference. Phil, Thom and the Glow team are a pleasure to work with and we’re delighted that they have been nominated for such a prestigious award."

This is the second year Glow has produced Soundcity website and Mobile App. The 2013 versions were so well received, users emailed Glow and Sound City to say how much they liked them.

The awards take place on the 3rd July at the Midland Hotel in Manchester.

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