Alliance Fund Managers go digital with Glow
07 October 2008
AFM choose Glow to develop their new eNewsletter and branded electronic communications.
AFM, the fund Manager for Merseyside Special Investment fund chose Glow to upgrade their eNewsletter. The Liverpool based organisation is the largest regional investment fund in the UK and precise communications with their stakeholders and partners is critical to their success.
We are delighted with the new design of our newsletter and the feedback from our clients and contacts has been very positive. Glow’s clever programme also allows us to track who has opened the newsletter and notifies us of bouncebacks which helps us maintain a clean database.
Angela White - Marketing Manager, AFM
AFM now have full control of branded email broadcasts, consistent across the wide range of common screen environments.