Glow created a world class website featuring innovations like the interactive schedule - a UK first for a festival.
This allowed users to see all events at once and understand which might conflict with each other, so they could plan ahead and build their own unique list.
In parallel, Glow developed an iPhone and iPad app which recognised the user and mirrored their schedule, helping them to find the events they like and get more from the festival.
These digital assets contributed to the biggest and best Liverpool Sound City to date, doubling or tripling every significant metric as compared to last year:
- Website Visitors: x 2
- Unique Visitors: x 2
- Website Page Views: x 3
- Pages Per Session: x 2
- Peak Daily Traffic: 10,000 visits / day
- iPhone App Traffic: 20,000 visits / day
Public feedback was excellent, some choosing to email both Sound City and Glow to comment how useful the mobile app had been.