Glow is proud to announce the successful launch of a transformative digital project for iconic sporting brand Peradon—the oldest manufacturer of snooker cues in the world.
With roots tracing back to 1885, just a decade after the invention of modern snooker itself, Peradon has long been synonymous with precision, craftsmanship, and heritage. Now, they’ve added another accolade to their legacy: the most advanced ecommerce platform in their industry.
This landmark collaboration between Glow and Peradon demonstrates how tradition and innovation can work in perfect harmony. The new platform, built on the robust and scalable Microsoft .NET ecommerce framework, delivers a seamless online shopping experience while honouring the brand’s rich history.
From handcrafted cues to accessories, customers around the globe can now explore Peradon’s full product range with ease, confidence, and speed.
Thoughtful Digital Transformation
Transitioning a heritage brand into the digital age requires more than just technical expertise—it demands empathy, strategic insight, and a deep respect for the brand’s identity. Glow worked closely with Peradon to ensure that every aspect of the new ecommerce portal reflected their values, while also meeting the demands of a modern, mobile-first audience.
The result is a fully responsive, user-friendly website that combines elegant design with powerful functionality. Key features include:
- Enhanced product discovery with intuitive search and filtering
- Streamlined checkout process with secure payment gateways
- Real-time stock visibility and automated order fulfilment
- Internationalisation support for global customers
- Integrated analytics for performance tracking and customer insights
Seamless Integration with SAGE 200
One of the most significant achievements of the project was the integration of the ecommerce platform with Peradon’s enterprise-level SAGE 200 ERP system. This backend integration ensures that stock levels, order processing, and customer data flow effortlessly between systems—reducing manual tasks, improving accuracy, and enabling faster fulfilment.Glow’s software consultancy team played a pivotal role in architecting this integration, ensuring that the solution was not only technically sound but also aligned with Peradon’s operational workflows. The result is a future-proof digital infrastructure that supports scalability, resilience, and long-term growth.
A Platform Built for Performance and Reach
By leveraging the power of Microsoft .NET and Glow’s expertise in portal development, ecommerce strategy, and digital consultancy, Peradon now enjoys unprecedented market access and customer engagement. The new platform positions them to expand their global footprint, reach new audiences, and continue leading the cue sports industry well into the future.