Some of the most recognisable logos in the world include Apple, McDonalds and IBM. They all share similarities. They are all simple, can be recognised by the icon alone and, in some cases, can be recognised by just a colour. In some countries, it's even possible to trademark a colour that has a strong relationship to a brand.
Because of this, there seems to have been a shift from using highly detailed illustrations, to using simple iconography. Some of the modern logos seen above have lost all resemblance to the original logos. Apple, Canon and Nokia have all dropped illustrations in favour of simple icons and clean typography.
There are some exceptions though. The Coca-Cola logo has remained almost the same since its creation over one hundred years ago. Its bold typography and warm colour has made it instantly recognisable around the world, even after translation into different languages.
The infographic above makes these design trends obvious and its easy to see how these famous brands have evolved over the years. Hope you enjoy! If you're looking for an infographic design agency, get in touch.
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