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Hearts 4 Homeless

Homelessness (UK) has more than doubled since 2010.

It’s a complex problem but human kindness is a simple solution, according to the team. Mum, Carol (45) and daughters Shaunni (25) and Shannon (19) are self starters. One evening, Carol and Husband Tony were talking to a homeless man on Dale St and, when Tony gave the man his coat, Carol was so overwhelmed by his reaction, she decided to help regularly. Now, Hearts4Homeless go out, minimum once per week, usually more, depending on levels of food donations which they receive.

The Brief

The Streetcare Team had self started, but lacked wider recognition.

The team had used Facebook to crowd source donations but needed a more professional name, logo and profile to gain traction with a wider audience and partners in the Liverpool  City Region.

The Result

Glow worked with the team to find a great, relevant name which better suited their purpose.

We then took the client through the logo development process to find a solution which reflected the values and story behind Hearts4Homeless. Once the logo was in place, Glow created a simple but effective website to establish Hearts4Homeless as a credible and worthy organisation and to make donation simple.

These guys have gone above and beyond for us. Thank you so much for giving us the confidence we desperately needed... amazing xxxxxx


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