Marketing: The New, the Old and the Different
22 March 2017
Glow present at Chartered Institute for Marketing CIM Wales event.
CIM Wales held its regional educational event at Glyndwr University last week. Students and marketers from across Wales and North West England convened to hear from practitioners at Glyndwr Business Club, Demon Tweaks, Ice Cream Farm, Glow New Media and CIM.
This event looked at how brands are employing traditional or new digital marketing methods or a combination of both in their digital marketing strategy and what that means for attracting new customers and the impact these methods have on the customer experience.
Techniques discussed ranged from Content Creation and Remarketing to Mobile Apps and Integrated Marketing Systems.
The event was kindly hosted by North Wales Business School.
