Search engine optimisation (SEO)

Remember the world before "Google" was a verb? That's history and if the people you need to reach are likely to search for you, your website needs to be optimised for search engines.

Natural Search Engine Optimisation (SEO)

Search Engine Optimisation really doesn't need to be difficult but it can be time consuming, laborious and fiddly. That's why many successful companies outsource SEO to experts.

We provide a service tailored for the individual need of each client. Usually, projects are a mix of common elements:

  • Search Engine Strategy Development
  • Keyword Research and Identification
  • Keyword Prioritisation
  • On Page Optimisation / SEO
  • Off Page Optimisation / SEO
  • Regular Reporting
  • Continuous Improvement Review

St Helens

Glow worked closely with Visit St Helens, finding opportunities to improve their search engine strategy.

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As we improve your search engine visibility, the value of your website and communications is magnified. You can use this to reduce your marketing budget or even redirect the new surplus to the most effective channels.

Paid Search / Pay Per Click

Sometimes, its easier or quicker to "buy" traffic and placement in search engines. Paid Search or Pay Per Click is the usual way. Products like Googles highly successful Adwords give you an easy way to bid for clicks on your chosen keyword and can start as low as 10p per click.

Pay per click is easy to use (you can have a go here) but tricky to get right. Google make billions (currently about £24bn per year, mostly from Adwords) whether their advertisers get Return On Investment or not. Our job is to make sure they do.

We help our clients get the most from Pay Per Click Campaigns and Paid Search by designing efficient and effective PPC campaigns and managing them to eliminate wasted budget:

  • Pay Per Click Campaign Design
  • Keyword Prioritisation
  • Campaign Management
  • Conversion Optimisation
  • Bid Management
  • Regular Reporting
  • Continuous Improvement Review

Pay Per Click is definitely not for everybody, but used well can deliver extraordinary results. Contact Phil Blything to find out more.