Your brand is the first opportunity to tell customers how you differ from the competition. A strong brand will have an emotional impact on an audience.
We'll begin by listening. You, your organisation, your customers, their goals and aspirations all impact on how you're perceived. That feeds through to your visual identity and your logo design. You may have a really clear idea or be looking for suggestions but either way, as your branding company we'll talk through your needs and formulate the brief with you.
It's a competitive world and not just for businesses – for anyone who wants to be noticed. We'll research your market and seek to understand the brief in context of what you do. We'll gain a sense of who is already out there and what they do well, or not so well.
What’s in a name?
Once we’ve done our research and fully understand your market strategy we can start to create your brand. If you’re starting from a fresh we’ll help you pick a strong name that will be instantly recognisable. This task can become a real burden on your own, we’re here to help. Whether you're making the name up like Skype, using a misspelling like Google or designing an acronym or pun.
Logo’s are the centrepiece of any brand. Your logo should be a symbol for everything that your company represents. Our aim is to ensure that when your customer sees your logo they will be able to quickly connect it with everything your business is about.
We will ensure that your logo design is unique, memorable, professional and easily reproducible. Using your brief, our research and our experience as a branding company we will help you design a timeless logo.
The Crucial details
What separates you from the rest? Branding doesn’t just stop at your logo design. Organisations need to consider a range of possibilities when creating their brand.
- Colour - What does a colour mean to you? What does it mean to your clients?
- Shape - Is your organisation rounded and bold or sharp and edgy?
- Graphics - What images are relevant to your aim?
- Typefaces - What font do your competitors use? How does your font choice reflect your company
Don’t worry as your branding company we can help you with all these choices. From the font family and recommended measurements to finding a unique colour for your brand.
Consistency & Guidelines
To really produce a brand, consistency is needed across the whole of the organisation. An unmistakable logo and consistent branding across all of your stationery and communication speaks volumes about how professionally you are approaching your business. We can help you create consistency by designing your brand in such a way that you can promote it using all mediums starting from business cards to online advertisements.
Once your brand has been designed we will create design guidelines for your brand. Including black and white variances of your logo design, the background colours your logo may and may not be printed on, the amount of white space needed around your logo, various font sizes and minimum and maximum sizes for your logo.
If you would like to discuss your design and branding ideas contact Phil Blything to find out more.