Leading the way for NLA
26 November 2007
The Northern Leadership Academy has selected Glow to drive the strategic online uptake of its new leadership portal.
The NLA, a unique partnership of University of Liverpool, University of Leeds and University of Lancaster business schools exists to help increase leadership skills in the North of England.
We've already recruited over 1000 members but know that there's many more people from across all industry sectors in the region that have a desire to improve their leadership skills. Glow New Media will be targeting these audiences through a mix of direct engagement and focussed web activity.
Richard Holloway, Portal Project Manager - NLA
One of the great advantages of digital marketing is its accountability. Analytics have improved dramatically over the last few years so we’re able to focus effort and budget on the most effective areas. We’re confident that a strategic online marketing campaign will boost the NLA’s already impressive membership.
Phil Blything, Director of Glow
You can access the NLA here
http://www.northernleadershipacademy.info/