Computer Arts Magazine Feature
Phil Blything, director of Glow joined a panel of design industry folk in discussing the practise of free pitching in the latest issue of Newsstand glossy magazine Computer Arts this month.
The panel was made up of leading UK design agencies and design association - British Design Innovation.
L - R: Tom Dennis – Computer Arts, Jason Cochrane – Keltie+Cochrane, Maxine Horn - British Design Innovation, Ian Keltie - Keltie+Cochrane, Ian Tate - Poke London, Phil Blything - Glow
On average, free pitching costs agencies £38,000 a year. That totals around £1.7bn in wasted resources
Maxine Horn - BDI
You can
read the article as a PDF here or for more background on the free pitching debate
you can read Phils blog.
Computer Arts latest issue 148 is on sale now.
17/04
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